Products used to be marketed as time-saving devices, which would let you do more family-type things together—less time washing clothes and preparing food, more time playing catch. Today, “family” itself is marketed as the positive externality of products: “Buy our TV/video-game system/tablet computer, and you’ll get a thin facsimile of Good Ole’ Fashunned Family Fun Time.” The very idea of the family has been subsumed into the economy. And once all of private life is a part of the economy, the only un-economized thing left is life itself. But don’t worry, we’re getting there. After all, I live. I ride. I am. Jeep.